Meet Coach Alyssa West - Header

...learn why my word is FIERCE.

Alyssa West, Coach

Hi. I'm Coach Alyssa West. I help people live Fierce, Free, Full lives. I do that using customized STRATEGY, daily SWEAT, and the expert SUPPORT we all need to overcome whatever is holding us back.


People who know me know I’m obsessed with personal development, vibrant living, and love my family hard. Every chance I get I add to my certifications and learn new techniques to help the people I work with break through mental and physical barriers. Some of my clients have overcome serious physical limitations or staggering setbacks to create fierce, vibrant lives for themselves.


If you could see a room full of vets who’ve lost limbs kill it at yoga, or watch a stressed working mom turn around her weight and energy problems by carving out her workouts with me you’d be inspired. I know I am. The challenges in your life are real, but I know you can push past them to have a fiercely fabulous life.


Whether it’s interacting every day in my Challenge Group or Sweating one-on-one with my Personal Training clients, I love what I do. Just call me Coach Alyssa. I’m in your corner if you’re ready to live fierce, slay your limitations, and get out of your own way. Maybe you want to start by checking out the Free Stuff I've got here on my website. Take a look around and see how I can give you a boost, and don't hesitate to get connected with me.


If you’re curious, I’ve listed some of my certifications and training below. I’m always expanding my ability to serve and hope to never stop growing. Education isn’t everything, but I know mine has deeply informed my practice as a coach. In fact, I’m currently in pursuit of my MBA. As I serve as a business building mentor to other coaches, I want to continually add powerful strategies they can use to grow their business success.


National Academy of Sports Medicine (NASM) Certifications:

  • Certified Personal Trainer since 2010  
  • Behavior Change Specialist 2018                                            
  • Integrated Speed, Agility & Quickness Training 2016                    
  • Integrated Flexibility Training 2016                      
  • Business Development, Club Fitness Professional  2016
  • Neuromuscular Stretching 2016                       
  • Fitness Nutrition Specialist (FNS) 2014           
  • Performance Enhancement Specialist 2011                  
  • Corrective Exercise Specialist 2011       


Yoga Training:

  • E-RYT 200
  • Certified Baptiste Power Yoga Teacher
  • Unbreakable Training – Baptiste Yoga, Yoga Nidra and Meditation for Veterans, Active Duty and First Responders


Collegiate + Leadership Training:

  • Bachelor of Science Marketing Management
  • Master’s of Business Administration 
  • John C. Maxwell Certified Coach & Trainer

Ready to live FIERCE? Connect With Coach Alyssa Today!

What Working with Coach Alyssa is Like...

"You will see incredible results, much more than you were bargaining for."

"I have been working with Alyssa for the past 7 years. Her role in my life has evolved from personal trainer to friend & confidant, therapist, life coach, cheerleader & bi-weekly ass kicker. She is one of the most inspirational and uplifting women I have ever met, and there is no better way to start the day than a session with her. I can guarantee that in whatever capacity you engage Alyssa, you will see incredible results, much more than you were bargaining for. She has an undeniable gift in helping people reach their full potential, and I am so grateful for her influence in my life!"

Julie Hamilton

"I'm getting stronger not just physically but mentally and emotionally."

"Meeting Alyssa has become a powerful force in my life. She was a glimmer of hope when I met her after a grim era of my life had ended.  Her experience from her own path provides her with incredible instinct and a wealth of knowledge. Her compassion is profound and genuine. Being around her is inspiring and empowering. She's shown me getting stronger is more effective than the skinny stereotype most women are burdened with. I'm getting stronger not just physically but mentally and emotionally. We all need strength for living. And I have found it working with Alyssa."

 Justine Bellinsky

"I have more vibrant health because of working with Coach Alyssa."

Coach Alyssa has helped me consistently improve and uplevel my health, knowing just how to expertly advise and effectively challenge me, while making it safe to struggle and wrestle as I work toward more vibrant health. Her knowledge and creative solutions make her the health coach I've always been looking for. If you ever get the chance to work with her or take one of her challenges DO IT!

Morgan Hendrix

"Alyssa showed me what it means to be a leader."

"When I got to know Alyssa, my life was changed forever. I was looking for a leader that I truly connected with, who could help me move forward. But I came in with lots of baggage. Alyssa saw through my excuses, she recognized my fears, but refused to validate them. Instead, she showed me a path forward to success, she encouraged me, she motivated me, she showed me what it means to be a leader. I am forever grateful to her for guiding me. And I'm so thankful for the friendship we now have."  

Melissa Cunningham